Dreamscape Editorial — AI Concept Series

This series began as an experiment for my Substack, where I imagined what a full editorial feature on creativity, color, and imagination could look like if I were able to design the dream photoshoot of my career. Using AI, I built a world filled with lush florals, glowing gel lighting, cinematic atmospheres, and the kind of surreal staging that photographers usually only get with very large budgets and very patient crews.

I approached the prompts the same way I would approach a real set: thinking through styling, location, lighting direction, mood, and story. AI became a way to sketch out an entire production - quickly, fluidly, and with limitless creative freedom.

What This Would Take in Real Life

Producing a shoot like this practically would require:
• a full creative team (producer, lighting techs, floral designers, stylist, assistants)
• custom set builds with thousands of flowers
• large studio rental with controlled lighting
• extensive gel and grip equipment
• multiple shoot days for build, test, and teardown
• post-production retouching and color grading
• a budget likely ranging from $25,000–$60,000+, depending on scale

AI allowed me to prototype the editorial without needing to assemble a crew or invest in physical materials — a creative sandbox that lets me explore ideas and visual storytelling at the same level I would for a major assignment.

Why This Series Matters

Dreamscape Editorial shows what’s possible when a photographer uses AI not to replace real shoots, but to expand the imagination and test creative concepts in a low-risk, high-play environment. These images are the first draft of a world I would love to bring to life someday — the mood boards before the mood boards.