CASE STUDY - NEON QUEER GYM
Neon Gym is an AI-driven branding exploration imagining what a bold, futurist fitness company could look like. I used AI to build a complete visual world — from lighting and color to space design and marketing vibes. I was born in 1977 and as a kid of the 80’s, this is my dream gym experience.
Creative Approach
I treated this project like a branding sprint: using AI to prototype mood, identity, and atmosphere quickly. Through iterative prompts, I explored neon environments, cohesive palettes, merchandise concepts, and campaign-style imagery to see how a full brand system might come to life.
What AI Made Possible
AI allowed me to:
• explore visual directions instantly
• test worldbuilding and identity concepts
• create consistent imagery across environments
• imagine a full brand without a photoshoot
Why This Matters
Neon Gym shows how I can use AI to help companies visualize bold, cohesive branding ideas early in the process. It’s fast, creative, and a powerful tool for developing future-forward brand identities.
